in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020 Cataloged from the official PDF of thesis. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. Will allow user to monetise his/her personal data him/herself thus taking back control over said data Instead, they are used to send individual messages between two people. Abstract Purpose: The purpose of the research is to analyze the existing situation of Social Media adoption in SME of Khulna city based on restaurants. Background of the Study Social media is the most recent form of media and have also gained astounding worldwide growth. 2. While many companies were experimenting with the concept of social media as early as the 1980s (think General Electrics GENie platform), Six Degrees is universally acknowledged as the first true social media platform. We use it to connect with friends and family, to catch up on current events, and, perhaps most importantly, to entertain ourselves. As a result, Click to visit They give a business the following things: You need a marketing plan for your social networks. Instagram raked in a little more than $20 billion in ad revenue during 2019. As a result, our study assumed to address the gap in literature on the issue, more particularly the, narration or analysis of how effective the social media used as business marketing, The purpose of this study is to look into some of the business entrepreneurs', social media tactics for advertising their businesses, as well as the businesses, International Organization for Standardization. 2 After its launch and subsequent expansion, Facebook grew quickly, surpassing MySpace in 2008 as the most visited site in the world. I can tell you what will be the future of social media: DLT technologies, among which the Blockchain. Case studies can also be helpful for businesses that are looking to improve their own social media marketing strategies. The next section describes the study's theoretical background and hypothesis development. Let's say that you work for a marketing firm and one of your clients is a jewelry company called Gemz. Another social media marketing case study that was a success was that of the company Old Spice. This type of marketing has become even more popular in recent years because of the rise of dozens of social media channels, some of which are specialized for particular demographics or industries. -Social media strategy & content - successfuly grew engagement 400% -Digital & Traditional Marketing: SEO, web development, email, direct mail, print -Art direction & strong graphic design background In 2015, it suspended all of its services, and on Jan. 1, 2019, it ceased all operations and officially closed its doors. 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Saqueton, Law on partnership and corporation by hector de leon, Timeline--History of Special Education in the Philippines, Week 1-Introduction to World Religion and Belief System, English-for-academic-and-professional-purposes-quarter-2-module-2 compress, 1. cblm-participate-in-workplace-communication, Activity 1 Solving the Earths Puzzle ELS Module 12, Education Is A Right Not a Privilege Debate Essay, Pharmacology - science dealing with actions of drugs on the body (pharmacodynamics) and the. In 2012, Facebook bought Instagram for approximately $1 billion in cash and stock. The general objective of this study is to investigate the influence of social media on moral behaviour among teenagers in Orhuwhorun community, Delta state. Creating engaging content is essential for social media marketing success. Specific Research Objectives. They use social media to connect with their customers and share updates about new products, specials, and events. Contact Jessica If history is anything to go by, social media will continue to evolve and adapt to incorporate even more of our lives. The first experiment found that embedded advertisements have a subliminal effect on children - they affect children's behaviour without them being aware of it. This paper aims to present a case study of Nike's use of social media marketing, utilizing an example of the #YouCantStopUs campaign. In 2009 China launched a social media platform called Weibo. Social media is a new study that is rapidly growing and gaining popularity. However, there are many other social networking sites out there, especially once you start looking at how people use social media platforms around the world. Introduction Social media marketing can be described as the ways and means through which various social media platforms are used by marketers to process the information of customer. KitchenAid is a company that makes kitchen appliances, and in order to market these appliances, the company used a series of videos on YouTube that showed a KitchenAid product being used to make a cake. MySpace was sold again, six years later, for a meager $35 million. Accessed January 18, 2023. Today, this is still the primary purpose of LinkedIn. Another reason MySpace began to decline was its use of on-site ads to generate revenue. LunarStorm is not known for any particular technological advancements. I have working experience of almost 10 years in various communications including internal and external ones, marketing communication, branding in both B2C and B2B. Nice Article! You should also explain how social media is being used in the case study, and what kind of results the company is seeing. Social media has My academic background is actually in Political Science & Business Economics, and content creation is just something I was passionate about alongside my studies. A social media marketing case study that was a failure was that of the company KitchenAid. Create your account, 8 chapters | To cite this article in an academic-style article or paper, use: Matthew Jones, "The Complete History of Social Media: A Timeline of the Invention of Online Networking", History Cooperative, June 16, 2015, https://historycooperative.org/the-history-of-social-media/. I am now a freelancer for The Malting House supporting SMEs with marketing, websites, social media and comms in general. When you combine these innovations with the emergence of professional-quality online social media tools such as Instasize, the type and professionalism of posts on social media have changed dramatically since Facebook first entered the market. Method: In depth interview was taken with six SMEs so that adoption of social media in SMEs can be understood better. All Rights Reserved. I'm Kristy - a UX design student from Vancouver, passionate about digital storytelling, inclusive user experience, content creation and social media strategy. However, it is considered to be Europes first digital online community. This is a good opportunity for Gemz to highlight unique services, link to its partners, and recruit future employees. Silver Street, Lincoln, LN2 1DY Lately, studies have found that using social media platforms can have a detrimental effect on the psychological health of its users. Your first step is to determine your budget and priorities. Social media plays an important part in the digital transformation of businesses. <br><br>Let me know if The Malting House team . I am passionate about education and helping students reach their fullest potential. They can be helpful for understanding things like the pathology of a disease, the effects of a medication, or the outcomes of a surgery. persons attitude and behavior, especially to the students. them in their school works. At stevehacks.com, accessible from stevehacks.com, one of our main priorities is the privacy of our visitors. Thanks , is that really something to fight about though, So they just going to forget BlackPlanet like that wasnt big shit. These channels may focus on personal, professional, or business networking. This website uses cookies to improve your experience while you navigate through the website. Today, the app boasts more than 500 million active users, with 95 million photos uploaded every single day. All of this means that the history of social media is a brief yet tumultuous one, and studying it can help us better understand just how much, and how quickly, the world around us is changing. Before going too far into the history of social media, its important we first discuss exactly what we mean by social media. Many people like to link the history of social media to the growth in communications technology that has been occurring since the end of the 19th century. Where does it say that? Its like a teacher waved a magic wand and did the work for me. With limited barrier to entry, small businesses are beginning to use social media as a means of marketing. We will focus on networking channels, which include Twitter, Facebook, Google, LinkedIn, and Pinterest. The idea that an average person could log on to the internet and write about what they were thinking, feeling, doing, and their personal news, and that these posts could be read by anyone at any time, and responded to, helped people begin to understand the full significance of the internet. What options do you have? You can follow, friend, link, share, promote, join, discuss, tweet, retweet, favorite, and more. Be sure to explain the background of the case, describe the research question, present the data, and discuss the findings. Launched on August 1, 2003, MySpace quickly became the largest social media site in the world, connecting millions of active users all over the world. Plus, get practice tests, quizzes, and personalized coaching to help you to a natural, friendly experience and hence cannot produce a healthy relationship The Origin of Hotdogs, The History of Boracay Island in The Philippines, Social media must include online communication, meaning the history of social media cannot begin before the invention and widespread adoption of the internet; and. Social media depends on user-generated content. To unlock this lesson you must be a Study.com Member. SERP stands for Search Engine Results Page. Facebook has also acquired other sites like Giphy, instagram and Whatsapp in a bid to propagate its reach. talk to anyone in any corner of the world at a much fast speed. Its really appreciable for reading the social media history. Instagram grew quickly after its launch, surpassing one million registered users in just two months. If you are unsure of whether you are up to date on the social media marketing platforms available for you business or if you are unsure that you are using them correctly for your business, get in touch for a no obligation conversation. For example, you want to take your time setting up the Gemz Twitter account. Using our definition of social media above, the first two social media platforms were Six Degrees and Friendster, both of which are no longer around, despite playing an influential role in starting what has become a social media revolution. Compelling visuals Relatable to your target audience Different ways to deliver a social media marketing case study 3 winning social media marketing case study examples 1. The approach is appropriate because the study seeks to analyze the perceptions of the topic based on the views (Maxwell, 2012). They did eventually change this to 280 characters in 2017. going on regarding the fact that social media is good or bad. 1.1 Background of the study. The study seeks to examine the effects of social media marketing on the success of SMEs. Dr. Loy has a Ph.D. in Resource Economics; master's degrees in economics, human resources, and safety; and has taught masters and doctorate level courses in statistics, research methods, economics, and management. An Interactive Multimedia Course of Study. The idea that an average person could log on to the internet and write about what they were thinking, feeling, and doing, and that these posts could be read by anyone at any time, and responded to, helped people begin to understand the full significance of the internet. With the first solely social interaction site developing in 1997, Six Degrees. It is on this background that this study needs to be carried out in order to determine the rate at which social media can contribute to the sales of Toyota . Social media advertising creates an opportunity for businesses to grab the, attention of larger market while simultaneously building a brand image to those 2.62. billion social media users all over the world (The Statistics Portal, 2017). This amounts to just under 30 percent of the entire global population. Facebook started as a social media site exclusive to Harvard students, although it quickly spread to the rest of the Ivy League, as well as Stanford and MIT. Actively and frequently participating in social The social media world was taken a bit by storm in 2007 when Twitter launched. Find out how your website is performing and what needs fixing! Using the example of a major event, this case study shows how social media analytics can be used for real-time assessment and issue identification. Most users look for images that are different and useful. One social media marketing case study that was a success was that of the company Blendtec. resulting in a potential loss of profit. It can include an overview of the business social media strategy, an analysis of how the social media marketing has succeeded or failed, and suggestions for how the business could improve its social media marketing. Furthermore, youths nowadays use social media as a A few months after its launch, Friendster had over 3 million users, and this number continued to grow, eventually reaching over one hundred million. We introduce a method of using social media analytics that enable both broad overall assessment and in-depth understanding of the topics and issues that emerge around a marketing campaign. In 2004 Mark Zuckerberg launched Facebook, forever changing the face of the social media landscape. Knowing how to use social media marketing for your business properly and acknowledge upcoming platforms as well as out-of-date sites gives you advantage over others. LunarStorm is not known for any particular technological advancements. Just like other forms of marketing, the social media landscape is changing at a quick pace. Chapter I introduced the reader to the statement on the problem which is to investigate the perceptions and attitudes of businesses utilizing social media marketing and how it affects purchasing decisions. The videos were popular, and as a result, Blendtecs sales increased. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. Facebook is a community where you can 'like' friends and follow companies. The expected results should depict the reality and the experiences of SMEs. Social media is a controversial topic in todays society. What are you trying to learn from the case study? View Background of the study.docx from RESEARCH 101 at University of Notre Dame. For those who choose to follow Gemz on Facebook, posts from the company will show in their newsfeed. The method section details the study sample and the measurement scale used. studies by spending time on social networking websites rather than studying or Social media has become an integral part of all of our lives. 3.5 Rekha Dahiya (2017) With development of social media, social media became a well adopted channel for marketers to build brand awareness, launch new products, engage with target audience, source qualified leads in a fast and efficient manner. experiences. In July 2005, NewsCorp acquired MySpace for $580 million. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020. Letting customers showoff how they use your products for example, or the great holiday jewlery is the ultimate in customer involvement, especially when other users begin to comment. Initially, it was a site focused on professional networking, allowing people to connect with business and school contacts, as well as companies. overlay ads, skippable and non-skippable video ads, bumper ads, and sponsor ads. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Gods of Death Digital marketing is cost effective and have great commercial impact on the business. So, while its interesting to think of social media as being part of a much larger continuum, the real history of social media starts in the 1970s with the emergence of the internet. Businesses can learn a lot from social media marketing case studies, and by studying the successes and failures of other businesses, businesses can better understand how to use social media to market their own products and services. Phone: 01522 437333 Let's start with Twitter. Connect via LinkedIn. Business case studies typically focus on a particular business situation or problem. SEO Account Manager Its popularity was soon eclipsed by other sites like YouTube and Facebook that offered a more ad-free environment. Although we have the opportunity to use other social media channels, Twitter, Facebook, LinkedIn, and Pinterest are the most popular and powerful. 1. The right candidate has a background in digital marketing, particularly in email and social media campaigns, and most importantly prior work in the influencer space. Find out more. One example of a company using social media marketing effectively is Starbucks. The various social platforms have evolved to an extent that they offer great networking, advertising, and social media marketing opportunities, but more than that, they allow companies to build a community that is invested in their brand through the sharing of relevant and engaging content. Social media provides accessibility to customers with the purpose of knowing their interests and needs as well as affecting their purchasing decisions. Previous studies on social media marketing to Generation Y consumers have focused on consumer input but lacked data from marketing professionals. The company was sold in 2007 to a Russian media firm. An error occurred trying to load this video. Also, social media helps students to cope up with the lessons whenever they Let's first look at why these channels are important in marketing and business. At the height of its popularity, MySpace had around100 million users. We also use third-party cookies that help us analyze and understand how you use this website. Social media allows you to show your leadership and expertise by answering questions and giving advice. It currently generates over $40 billion a year in revenue, and it is considered as one of the most important tech companies in the entire world. It is often credited as being the first true mainstream social networking site. Kieth who? For most of us, we can spot social media when we see it, but we should work to be a bit more specific. dont understand what their teachers teach them. As a result. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. Currently, it has around 186 million active users, although it is particularly popular among young people, leading many people to believe Snapchats influence will grow in the coming years. Formal studies: <br>I have completed my University studies . I'm looking for opportunities to help my transition into tech with a background in Asian Studies, Communications and Social Media! How do you introduce a social media case study. This is why just under70 percent of Americans, and more than2.6 billion active users globally, use social networking sites. Instagram is also an excellent place for companies to do social media marketing and advertising. All I see is by Keith. various events, social networking sites is a serious jeopardize by students Plus, my educational background in communication arts and international communication management would be beneficial for the communication process and content understanding for the targeted group. The majority of the sites that are still relevant are using Paid Advertising on their platforms, this is increasingly important as businesses want to be where consumers are, and if your platform is good enough it will have the people. Legal case studies involve real or hypothetical legal cases. In 2007, Facebook launched its standalone ad platform, paving the way for social media marketing and advertising. If you are just starting out, you will want to put most of your investment into getting Twitter and Facebook accounts established. 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At stevehacks.com, accessible from stevehacks.com, one of our main priorities is the privacy of our visitors. Hospitality 304: Hotel & Lodging Management & Operations, High School Marketing for Teachers: Help & Review, Intro to Excel: Essential Training & Tutorials, Financial Accounting: Homework Help Resource, UExcel Business Law: Study Guide & Test Prep, DSST Human Resource Management: Study Guide & Test Prep, Introduction to Human Resource Management: Certificate Program, Human Resource Management: Help and Review, College Macroeconomics: Homework Help Resource, Create an account to start this course today. Be sure to gather all of the relevant data and present it in an easily-readable format. Starbucks "Energy That's Good" Campaign. <br><br>Starting the job in an . Chief among these sites was Friendster. You need to track and analyze your results to determine what is and isnt working, so you can make changes and improve your results. What validated this article? 60 lessons. What is an example of social media marketing? Social Media Marketing in a Small Business: A Case Study. Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. Users of social media spend one to five hours a week studying, while non-users study 11 to 15 hours per week (Kapinski & Kirschner, 2011). At the peak of its powers, Six Degrees had roughly 3.5 million registered users. Most of the individuals are actively using social media as it is the most effective marketing tool for companies and it helps them in increasing their customer base and market share. Get Access Using Paid Advertising on social media allows you to target specific demographics, choosing the right social media marketing strategy will determine the success of your campaign. The importance of understanding the history of social media marketing is not only the development of the platforms but how they also offer something unique for the customers and offer a personal, yet sometimes interruptive form of advertising for businesses. platforms sites such as Twitter, Instagram, Facebook, and YouTube (Atienza, 2019). Social media is a very broad term and really encompasses several different types of media, such as videos, blogs, etc. Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. It started as a file storage platform, but it quickly transitioned to an online social network, which contributed to its meteoric rise in popularity. In 2011, Friendster was rebranded as a social gaming site that was focused mainly on the gaming community. Using keywords in Gemz own publications and advertising will also build up their SEO score so that Gemz website will show up on the google search page when customers enter the words. Social media is such a unique marketing channel because of the transparent, two-way potential of interaction. Facebook went public in 2012 and it received a valuation of $104 billion, making it one of the highest IPO valuations of all time. Will allow users to trade with their friends thanks to token / crypto-currencies, A frenchy who is about to launch that kind of next-gen social media for We the People, u need to write good things man this is not all of the things, you cant espect him to know every thing in the world give him a break. It was founded on December 28, 2002 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Valliant. So the use of social media adoption by SMEs can be better understood. THE PROBLEM AND ITS BACKGROUND Introduction Social media in our modern world context is like a wrecking ball that breaks the walls of contribute to the development of the ethical perception of students on social media. And more than2.6 billion active users globally, use social media case study, and... And what kind of results the company will show in their newsfeed and advice... And YouTube ( Atienza, 2019 ) subsequent expansion, Facebook, posts from the case study that was failure! For any particular technological advancements investment into getting Twitter and Facebook that offered a ad-free! Creating engaging content is essential for social media marketing in a small business: a case that. On a particular business situation or problem on networking channels, which include Twitter, Facebook posts! Rapidly growing and gaining popularity used in the world at a much fast speed taken a bit storm... The way for social media is good or bad retweet, favorite, and events million active users with. 35 million media marketing to Generation Y consumers have focused on consumer input lacked... Term and really encompasses several different types of media, its important we first discuss what. 1 billion background of the study about social media marketing ad revenue during 2019 DLT technologies, among which the Blockchain by. Explain the background of the company Blendtec and one of our lives case, describe the research question, the. Follow companies all of our main priorities is the privacy of our visitors,! 2012 ) for your social networks input but lacked data from marketing professionals rebranded. Using social media provides accessibility to customers with the first true mainstream social networking site all of our main is... Transparent, two-way potential of interaction you are just starting out, you will want to take your time up... Unique marketing channel because of the social media marketing effectively is Starbucks websites rather than studying or social is. Measurement scale used they just going to forget BlackPlanet like that wasnt big shit years... Into getting Twitter and Facebook that offered a more ad-free environment personal professional! On networking channels, which include Twitter, instagram, Facebook grew quickly, surpassing one million registered.... 1997, six Degrees to examine the effects of social media marketing success privacy Policy, do not to! Case study the face of the relevant data and present it in an easily-readable format with! Study, and more to be Europes first digital online community on social networking sites users... Quot ; Campaign previous studies on social media marketing on the success of SMEs is to determine your budget priorities! Persons attitude and behavior, especially to the students require more information about our Policy! To learn from the company is seeing include Twitter, instagram and Whatsapp in a bid to its. A marketing plan for your social networks and needs as well as affecting their purchasing decisions one million registered in... Success of SMEs: 01522 437333 Let 's start with Twitter also gained astounding worldwide growth 2019 ) again! Facebook bought instagram for approximately $ 1 billion in cash and stock the students lunarstorm is not for. At University of Notre background of the study about social media marketing in their newsfeed in July 2005, NewsCorp MySpace! The measurement scale used the world at a much fast speed to examine the of! Focused mainly on the gaming community six Degrees media and comms in general and have also gained astounding growth. Users look for images that are different and useful, for a marketing plan your! Example, you will want to take your time setting up the Gemz Twitter account had around100 users... The method section details the study sample and the experiences of SMEs you just... Is the privacy of our visitors to determine your budget and priorities business the following things: you a! Had roughly 3.5 million registered users in just two months and helping students reach their fullest potential single.... Facebook that offered a more ad-free environment in 2004 Mark Zuckerberg launched Facebook, posts the... In 1997, six Degrees had roughly 3.5 million registered users six Degrees had roughly 3.5 million registered.... 35 million and behavior, especially to the students or bad term and really encompasses several types! To highlight unique services, link, share, promote, join, discuss, tweet retweet! You should also explain how social media more information about our privacy Policy, do not hesitate contact..., blogs, etc NewsCorp acquired MySpace for $ 580 million seo account its... Trying to learn from the official PDF of thesis had roughly 3.5 registered. Bit by storm in 2007 to a Russian media firm Eric Ly, and sponsor ads,! The transparent, two-way potential of interaction before going too far into the history of social allows... 'Like ' friends and follow companies and Pinterest accessibility to customers with the purpose knowing! In general small businesses are beginning to use social media platform called.! New products, specials, and events little more than $ 20 in... Are you trying to learn from the case, describe the research question, present the data, what. Have also gained astounding worldwide growth feature was that of the topic based on gaming... Revenue during 2019 also be helpful for businesses that are different and useful the success SMEs. And Jean-Luc Valliant study seeks to examine the effects of social media marketing to Generation Y consumers have on. Social gaming site that was focused mainly on the success of SMEs million users and! Gemz to highlight unique services, link, share, promote, join, discuss tweet! Technological advancements be sure to explain the background of the company will show in their newsfeed really! Thanks, is that really something to fight about though, so they just going to BlackPlanet... Bought instagram for approximately $ 1 billion in cash and stock percent of the study seeks to analyze the of... Is also an excellent place for companies to do social media is being used the. Smes with marketing, the social media: DLT technologies, among which the Blockchain study that a! Media adoption by SMEs can be better understood websites rather than studying social! Information about our privacy Policy, do not hesitate to contact us easily-readable format to. Sample and the experiences of SMEs ; Let me know if the Malting House supporting SMEs with marketing the... That & # x27 ; s theoretical background and hypothesis development used in the world at a quick.. Do not hesitate to contact us ; & lt ; br & gt Let. Really encompasses several different types of media, such as videos, blogs, etc,. Allows you to show your leadership and expertise by answering questions and giving advice is because. Your clients is a controversial topic in todays society was founded on December 28, by!, 2002 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, YouTube... With marketing, the app boasts more than $ 20 billion in revenue! Focused mainly on the success of SMEs understand how you use this website sure to all! Require more information about our privacy Policy, do not hesitate to contact.. For example, you will want to put most of your clients is a jewelry company called.... 2007, Facebook, posts from the official PDF of thesis users, 95. Method section details the study seeks to analyze the perceptions of the social media marketing success peak. Other sites like YouTube and Facebook accounts established your experience while you navigate through the website,., for a meager $ 35 million marketing effectively is Starbucks Cataloged from the company was sold in to! Customers with the purpose of knowing their interests and needs as well as affecting background of the study about social media marketing purchasing decisions participating social! Spending time on social media marketing case study, and Jean-Luc Valliant study & x27... To do social media marketing and advertising MySpace for $ 580 million business. Kind of results the company is seeing businesses that are different and useful to do social media is being in... Instagram grew quickly after its launch, surpassing one million registered users just... Studies by spending time on social networking site, so they just going to forget BlackPlanet like wasnt! Revenue during 2019 did eventually change this to 280 characters in 2017. going on regarding the that! Into the history of social media provides accessibility to customers with the purpose of knowing interests. Bumper ads, skippable and non-skippable video ads, skippable and non-skippable video ads, ads. Its popularity was soon eclipsed by other sites like YouTube and Facebook that offered a more environment. Consumer input but lacked data from marketing professionals the primary purpose of LinkedIn solely social interaction site developing in,! Services, link, share, promote, join, discuss, tweet,,. Media adoption by SMEs can be understood better have additional questions or more! Considered to be Europes first digital online community MySpace had around100 million users to another. More than $ 20 billion in cash and stock ad revenue during.. Blogs, etc a social media is a jewelry company called Gemz $ 580 million like. In the case study that was a success was that of the company is seeing work!, etc MySpace had around100 million users can follow, friend, link to its partners and. The case study that was a failure was that it allowed users to send photos to one another would! Billion active users globally, use social media, its important we first discuss exactly what we mean social... Corner of the transparent, two-way potential of interaction in general behavior, to! Something to fight about though, so they just going to forget BlackPlanet that! Depict the reality and the measurement scale used fullest potential persons attitude and,...
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